There is a variety of interfaces between social sciences and medicine
In this manuscript only one part of the far thematic area is adressed:
The influence of the Zeitgeist. Zeitgeist surely is a cloudy concept,
however, no doubt can exist with respect to its effectiveness. The media
are the preferred vehicle, particularly the advertising. Of key
importance is the image of what shall be attractive people.
Attractiveness is consider to be a producible good. Part of this
understanding includes problematic health facilities such as sun studios
or risk sports.
Unhealthy life-styles like smoking, overweight and lack of exercise
spread a the same time. This diverging development of ways of life can
be observed at teenager already. The media have certainly contributed to
this, that many people are more self-confident today than earlier, the
explosive extension of secondary education probably ever more. This
changes fundamentally the doctor-patients-relationship from being
subjected to the authority of the doctor to becoming a partner in the
consultation. If doctors internalize this change, their therapies will
be more successful, because then the so-called patient-noncompliance
(the therapy schema is ignored by the patient) will not impair the